To grow in our jobs requires that we keep learning. The more skills we acquire, and the more we’re able to know, the more value we can offer to our employers. Well-known change agent and business author Tom Peters calls it cultivating “towering competence”—becoming the very best at what you do, by continuing to learn and hone your skills and capabilities to the point where they become highly regarded and sought after by your coworkers and professional peers.
Continuous learning enables us to come up with more and better innovations and ideas — which every business needs today. New solutions and ideas are a primary way you can add value to your job, and therefore increase your success.
LISTENing to the customer is one of our most important company values here at Clearfield. When talking with our customers, we consistently hear feedback that having self-paced, online learning with high-quality video instruction is important. This helps customers learn more about where Clearfield fits into their network and provides a basis to know when it is important to consider Clearfield products for specific fiber management and fiber delivery applications. That’s why we have invested in and expanded Clearfield College to now include Online Learning.
The online courses are designed with you—the modern day telecom industry professional in mind. The course are self-paced and easy to use. Video training is flexible—providing access anywhere, anytime. These courses can also be accessed from mobile devices like tablets and cellphones as well. Designed to be completed in under 20 minutes, each course contains short videos with easy-to-digest content, which leads to higher retention levels.
The Clearfield College Online courses are specifically designed to assist both existing customers and new prospects in becoming familiar with Clearfield solutions. This fits into our overall marketing strategy by providing meaningful content to customers when they want it, how they want it and integrating feedback on topics of importance to them.
Let me briefly introduce the course curriculum. In response to customer feedback, we developed seven courses that make up the Clearfield College Online learning program as follows:
- Clearfield Introduction
- Sets the stage for the curriculum. See our headquarters, hear from our President/CEO and listen to our subject matter experts describe what makes Clearfield the best choice for your Fiber to Anywhere provider.
- Clearview® Cassette
- Highlights the cornerstone of the Clearfield product platform, the Clearview Cassette, which reduces labor and real-estate costs while increasing density of fiber terminations and maintaining all the rules of fiber management.
- Inside Plant Products
- Introduces Clearfield’s family of FieldSmart® products for inside plant applications, consisting of a variety of frames, panels, and accessories that address fiber optic connectivity within the Head-End, Central Office or Enterprise environment.
- Outside Plant Products
- Guides you through Clearfield’s FieldSmart outside plant family of cabinets, pedestals and enclosures—highly scalable and flexible solutions.
- Access Products
- Looks at what Clearfield provides for fiber connectivity within various facilities using wall enclosure solutions.
- FieldShield®
- Focuses on Clearfield’s FieldShield fiber cable, microduct and associated connectivity products, illustrating how these product offerings are specifically designed to drive the total cost out of fiber broadband deployments.
- YOURx™ Platform
- Shows how every YOURx product has a FlexPort, providing the choice of multiple drop cable options. Covers the YOURx Flex Box, YOURx-Terminal, YOURx-Aerial Terminal and more.
I encourage you to request access to join the Clearfield College E-Learning program today. This could be transformational to your job as a busy telecommunications professional—giving you an edge on some of the most innovative product offerings on the market. We look forward to your participation and receiving further feedback from your journey to be the best you can be.
By Kevin Morgan
Kevin Morgan is Chief Marketing Officer of Clearfield, Inc., the preferred supplier specialist in fiber management and connectivity platforms for communication service providers. He has vast experience in communications technology, fiber optic systems, and business product marketing. He began his career at BellSouth (now AT&T) leading product evaluations of broadband technologies. Later, at ADTRAN he led product management and marketing. He is well known in the industry for his roles at the Fiber Broadband Association and was recently elected Chair-Elect on the board of directors for 2018. Morgan holds a Bachelor’s in Electrical Engineering (Auburn) and an MBA (Alabama). Kevin can be reached at kmorgan@clfd.net and on twitter @kevinmorgan520.